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Nudge et marketing social – Clés et expériences inspirantes pour changer les comportements pan Patricia Gurviez, Sandrine Raffin

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Caractéristiques

  • Nudge et marketing social – Clés et expériences inspirantes pour changer les comportements
  • Patricia Gurviez, Sandrine Raffin
  • Nb. de pages: 185
  • Format: Pdf, ePub, MOBI, FB2
  • ISBN: 9782100795857
  • Editeur: Dunod
  • Date de parution: 2019

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Téléchargement du livre Google Nudge et marketing social – Clés et expériences inspirantes pour changer les comportements en francais FB2 MOBI 9782100795857

Overview

Comment changer les comportements ? Vous voulez en savoir plus sur les nudges et le marketing social. Vous souhaitez agir face aux défis sociétaux (changement climatique, discrimination, droits des femmes, tabagisme, etc.). Vous souhaitez engager les parties prenantes autour de votre projet et évaluer son impact. Vous avez coché au moins une proposition ? Ce livre est fait pour vous ! Peut-on vraiment changer les comportements ? Oui, des exemples le prouvent ! Avec des méthodes rigoureuses, le marketing social et les nudges, ou coups de pouce, peuvent conduire un public ciblé à accepter, modifier ou délaisser volontairement un comportement, à son profit ou dans l’intérêt commun.
Au travers de nombreux exemples concrets, cet ouvrage présente les étapes pour mener une démarche de marketing social efficace et impliquer entreprises, ONG, consommateurs et décideurs publics dans un changement durable.

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Voici le voyage d’une
survie grâce à la poésie
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de vingt et un ans
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The drama of the Old Testament comes to life as Judah’s most notorious king ascends to the throne in this gripping novel from the award-winning author of Isaiah’s Daughter.

At eight years old, Shulle has known only life in a small village with her loving but peculiar father. When Uncle Shebna offers shelter in Jerusalem in exchange for Shulle’s help tutoring King Manasseh, Judah’s five-year-old co-regent who displays the same peculiarities as her father, she’s eager to experience the royal court. But Shulle soon realizes the limits of her father’s strict adherence to Yahweh’s Law when Uncle Shebna teaches her of the starry hosts and their power.

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